Alberto del Hoyo is a Canarian photographer living in Tenerife. He holds an MBA from the Instituto de Empresa Business School and is a graduate in Business Administration and Photography. \r\n\r\nHis own curiosity about the different forms of life has taken him to remote tribal territories in Asia, South America and Africa in search of the distinctive beauty and variety of his people.\r\n\r\nIn 2018 he published the Mystic Valley Book after more than 5 years of incursions in Ethiopia, part of the "Pics 4 Pills" project. Modest initiative of photographic divulgation with the focus on the Omo valley, with two fundamental objectives:\r\n\r\nOn the one hand, the collection of funds and medicines through the sale of photography. 100% of the funds collected are invested in photographed tribes, mainly in educational and health centers.\r\n\r\nThe protagonists of the photographs must be the only beneficiaries of these photographs. At the same time, responsible photographic dissemination is necessary. \r\n\r\nThe beauty of heterogeneity. What differentiates us, what unites us. Protect cultural identity against the inertia of globalization.