DongHyun Choi is an emerging photographer from South Korea. He started photography as a travel and landscape photographer. Working as a photographer, he tried to deliver not just a steal image, but what he feels at the moment when he stands behind the lens; he started to extend his field of photography from landscape to conceptual art. Currently, he is working on to finish SIMULACRE series, which dig down human beings of modern society, based on simulation theory of Jean Baudrillard.