Jaime Rojo is a Spanish photographer who blends his love for wild nature, his background in conservation, and his storytelling skills to create environmental communication campaigns that inspire and raise awareness among the general public about the importance of nature conservation. He pursued Environmental Sciences in Madrid and began his professional journey in Mexico back in 2004, where he joined as a volunteer in an environmental organization of which he would end up being Executive Director. During this period, Jaime delved into the relationship between conservation, connectivity, and restoration, recognizing their critical role in maintaining the ecological integrity of landscapes. Since then, his primary professional goal has been to use his work to advocate for the creation of new protected areas, biological corridors, and restoration initiatives.
After spending over 15 years abroad, directing numerous environmental communication campaigns, Jaime returned to Spain in 2020 to continue his outreach efforts. Among his recent projects is "Saving the Monarchs," a photographic narrative highlighting the migration of monarch butterflies, which graced the cover of National Geographic in January 2024 and "Andorra al natural," a project aimed at showcasing the biodiversity of the small country nestled in the Pyrenees. Jaime frequently collaborates as a photographer, creative director, and communications advisor with environmental organizations, educational institutions, government agencies, and corporations worldwide. His expertise has led him to be chosen as a speaker at prestigious TED talks. Jaime holds the title of National Geographic Explorer, Senior Fellow of the International League of Conservation Photographers, and serves as an advisor to The WILD Foundation. His remarkable work has been awarded in renowned competitions such as World Press Photo, Wildlife Photographer of the Year, and Pictures of the Year International.